Social Media Advertising Management is our monthly service for running paid campaigns on Meta, TikTok and LinkedIn, with Pinterest and Snapchat available when your audience is there. We plan the audience strategy, brief and test creative, keep tracking healthy and move budget toward what is actually driving customers, all inside ad accounts you own.

Overview

Paid social works differently from search. People are not looking for you; you are earning a moment of attention in a feed. That makes creative, offer and audience the main levers, while the platforms’ own algorithms do much of the targeting work. Success depends on feeding those algorithms clean conversion data and a steady supply of new ad concepts to learn from.

This package covers strategy, campaign setup, creative testing, optimization and reporting for up to three active social platforms at a time, chosen from Meta, TikTok, LinkedIn, Pinterest and Snapchat. It is built for one brand and one primary website or lead funnel. Multi-brand or multi-country programs are scoped separately.

All ad spend is billed by the platforms directly to your payment method. It is not part of our fee.

What’s included in detail

Meta (Facebook and Instagram)

We build campaign structures that give Meta’s delivery system room to optimize, including Advantage+ options where they suit your goals, while keeping clear separation between prospecting and retargeting. For a deeper look at our thinking, read our article on Meta Ads campaign structure.

TikTok

TikTok rewards native-feeling, fast-paced video. We brief creative in that style, test hooks and formats, and set up campaigns for traffic, leads or purchases depending on your goals. Our TikTok Ads playbook explains the approach.

LinkedIn

For B2B, we use LinkedIn’s company, job title, seniority and industry targeting to reach decision-makers, with lead gen forms or landing pages depending on lead quality needs.

Pinterest and Snapchat (optional)

Pinterest can suit planning-led categories such as home, fashion, food and events. Snapchat can suit younger consumer audiences. We add them when there is a clear fit, not by default.

Creative testing

We run structured tests on hooks, formats, messages and offers, and keep a record of what each test taught us. You receive creative briefs and copy; we can adapt your existing images and video for each placement.

Tracking and data quality

We check pixels, the Meta Conversions API, TikTok Events API and LinkedIn Insight Tag so the platforms receive reliable conversion signals. A full rebuild is available through our Analytics & Conversion Tracking Setup.

How it works

1. Kick-off call. We cover your customers, offers, margins, brand guidelines and which platforms make sense to start with.
2. Access and tracking review. You grant access to your business managers and ad accounts. We confirm events are firing and data is flowing correctly.
3. Strategy and first tests. You receive a written plan with audiences, campaign structure, budget split and the first round of creative concepts.
4. Launch. After your approval, we launch campaigns and monitor delivery closely during the learning phase.
5. Optimize and refresh. We review results weekly, retire weak ads, scale strong ones and introduce new creative to avoid fatigue.
6. Monthly review. We report results, share learnings and agree budget and creative priorities for the next month.

Deliverables and reporting

• A written launch plan with audiences, structure and budget allocation.
• Monthly creative briefs and ad copy for new tests.
• A monthly report covering spend, reach, conversions, cost per result and, where tracked, return on ad spend, broken down by platform.
• A creative test log showing what was tested and what was learned.
• A monthly review call and replies to questions within one business day.

Because platform-reported conversions can overlap, we also compare results against your analytics and back-end sales data where possible, so decisions are based on a realistic view of performance.

Who it’s for

This package fits consumer brands that sell online and need a steady pipeline of new customers, B2B companies that want to reach specific job roles on LinkedIn, and businesses that have run social ads themselves and hit a ceiling. It works best when you can supply product imagery, video or brand assets, or are open to producing simple creator-style content. If you want paid social to work alongside your organic presence, see our article on aligning organic and paid social.

Platform fit at a glance

Running search as well? Pair this package with PPC Advertising Management, or compare all service packages.