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Portfolio

Campaign playbooks that show how Alluka LLC approaches growth across industries and channels.

Every business is different, but strong growth programs share the same foundations: clean data, the right channel mix, relentless creative testing and honest reporting. These playbooks show how we typically approach different types of engagements.

E-commerce Shopping and Performance Max Playbook
E-commerce

E-commerce Shopping and Performance Max Playbook

  • Google Shopping
  • Performance Max
  • Meta
  • Microsoft Ads

Typical challenge: Online stores often run Shopping and Performance Max campaigns that treat every product the same, so budget flows to low-margin items while best sellers are starved. Product feeds carry weak titles or disapprovals, and on-site friction at product and checkout pages loses buyers who were ready to purchase.

Our approach

  • Audit the Merchant Center feed and fix disapprovals, titles and product attributes
  • Group products by margin, price point and priority so budget follows profit
  • Pair Performance Max asset groups with Standard Shopping where more control is needed
  • Run Meta prospecting and dynamic retargeting alongside search demand
  • Use heatmaps on product and checkout pages to find and remove friction

What we measure

  • Return on ad spend (ROAS) by product group
  • Revenue and gross profit from paid channels
  • Product page to checkout conversion rate
  • New customer acquisition cost
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B2B SaaS Pipeline Playbook
B2B SaaS

B2B SaaS Pipeline Playbook

  • LinkedIn
  • Google Ads
  • Microsoft Ads

Typical challenge: B2B software companies frequently generate plenty of form fills that sales teams never convert, because campaigns optimize for cheap leads rather than qualified pipeline. Long sales cycles make it hard to see which ads actually produce revenue.

Our approach

  • Define the ideal customer profile with sales and map buying committee roles
  • Target decision-makers on LinkedIn by job title, seniority, company size and industry
  • Capture high-intent search demand for problem and competitor terms
  • Simplify demo and trial landing pages and test form length against lead quality
  • Feed CRM stages back into ad platforms so bidding learns from qualified opportunities

What we measure

  • Cost per sales-qualified lead
  • Pipeline value created from paid channels
  • Lead-to-opportunity rate
  • Customer acquisition cost (CAC)
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Local Services Lead Generation Playbook
Local services

Local Services Lead Generation Playbook

  • Google Ads
  • Microsoft Ads
  • Meta

Typical challenge: Local service businesses such as contractors, home services and legal practices depend on calls and form leads from a defined area, yet broad targeting and missing call tracking waste budget on people outside the service area or with the wrong need. Owners often cannot tell which campaigns produce booked jobs.

Our approach

  • Tighten location targeting to the real service area and schedule ads around business hours
  • Build search campaigns around specific services and urgent-intent keywords
  • Set up call tracking and form tracking so every lead is attributed to its source
  • Use Meta to stay visible with homeowners and past customers in the area
  • Improve mobile landing pages with click-to-call and clear trust signals

What we measure

  • Cost per qualified call or form lead
  • Lead-to-booked-job rate
  • Share of leads inside the service area
  • Revenue per booked job from paid leads
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Social-First Brand Launch Playbook
Hospitality & travel

Social-First Brand Launch Playbook

  • Meta
  • TikTok
  • Pinterest
  • Google Ads

Typical challenge: Hotels, tour operators and travel brands compete for attention long before a guest is ready to book, and they often rely on third-party booking sites that take a share of every reservation. Building direct demand requires inspiring people early and capturing them again when they are ready to book.

Our approach

  • Use short-form video on Meta and TikTok to inspire travelers during the planning phase
  • Add Pinterest for planning-led audiences where the destination is a fit
  • Capture branded and destination search demand to win direct bookings
  • Retarget engaged viewers with seasonal offers and booking-window messaging
  • Test booking page layouts and offer framing to lift direct conversion

What we measure

  • Direct booking revenue from paid channels
  • Cost per direct booking
  • Video engagement and view-through to site visits
  • Booking page conversion rate
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Healthcare Clinic Patient Acquisition Playbook
Healthcare clinics

Healthcare Clinic Patient Acquisition Playbook

  • Google Ads
  • Microsoft Ads
  • Meta

Typical challenge: Clinics need a steady flow of new patient appointments, but healthcare advertising comes with strict platform policies and privacy obligations that limit how audiences and conversions can be tracked. Generic campaigns attract enquiries for services the clinic does not offer or from outside its area.

Our approach

  • Review platform healthcare policies and privacy requirements before any build
  • Structure search campaigns by treatment or service line with local targeting
  • Use privacy-conscious tracking that avoids sending sensitive health information to ad platforms
  • Run Meta awareness campaigns built on educational content rather than sensitive targeting
  • Streamline appointment request pages and test clear, reassuring calls to action

What we measure

  • Cost per appointment request
  • Appointment request to booked visit rate
  • New patient volume by service line
  • Landing page conversion rate
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Education Enrollment Funnel Playbook
Education

Education Enrollment Funnel Playbook

  • Google Ads
  • Meta
  • TikTok
  • YouTube

Typical challenge: Schools, training providers and online course creators face long consideration periods, with prospective students comparing many options before applying. Campaigns that only push the application page miss people still researching, while information requests often go cold without timely follow-up.

Our approach

  • Map the enrollment funnel from first enquiry to application and enrollment
  • Capture program-specific search demand and use YouTube to explain outcomes
  • Reach prospective students on Meta and TikTok with program stories and open-day offers
  • A/B test program pages, enquiry forms and calls to action
  • Connect enquiry and application data so campaigns optimize toward enrollments

What we measure

  • Cost per enquiry and cost per application
  • Enquiry-to-application rate
  • Enrollments attributed to paid channels
  • Program page conversion rate
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Playbooks describe our typical approach and are not results of a specific client. Results vary by market, budget and offer.

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