PPC Advertising Management is our monthly service for businesses that want their Google Ads and Microsoft Ads accounts run with discipline: tight structure, clean tracking, relevant ads and steady optimization. You get a dedicated specialist working in accounts you own, a written plan for each month, and reporting in plain English that connects clicks to leads and revenue.

Overview

Paid search is often the most direct line between a customer’s intent and your business. Someone types a problem into Google or Bing, and the right ad in the right place can turn that moment into a sale or an enquiry. Getting there consistently takes more than turning campaigns on. Match types, bidding strategies, audience signals, product feeds, landing pages and conversion data all affect what you pay and what you get back.

This package covers the day-to-day management of Search, Shopping, Performance Max and YouTube campaigns on Google Ads, plus Search and Shopping campaigns on Microsoft Advertising. It is designed for one brand and one primary website. Accounts with many brands, many countries or very large product catalogs are scoped separately so the work stays thorough.

Your ad spend is paid directly to Google and Microsoft from your own billing profile. It is not included in the management fee, and we never mark it up.

What’s included in detail

Account structure and keywords

We organize campaigns and ad groups around how your customers search and how your business makes money, not around what is easiest to set up. That includes keyword research, match-type strategy, negative keyword lists and regular search-term reviews so budget is not wasted on irrelevant queries.

Shopping and Performance Max

For e-commerce, we review your Google Merchant Center feed for disapprovals and weak product titles, structure Shopping and Performance Max campaigns around margin and priority, and supply asset groups and audience signals that give Google’s automation useful direction. We keep an eye on placement and search-term insights so automated campaigns stay accountable.

YouTube and video

Where video fits your goals, we set up YouTube campaigns for awareness, consideration or remarketing, using creative you supply or that we brief with you.

Ads, assets and landing page feedback

We write and rotate responsive search ads, sitelinks, callouts and other assets, and we flag landing page issues that hold back conversion rate or Quality Score. Deeper landing page testing is available through our Conversion Rate Optimization Program.

Bidding, budgets and tracking

We choose bid strategies that match your data volume and goals, monitor budget pacing, and check that conversion actions are firing correctly. If tracking needs to be rebuilt, our Analytics & Conversion Tracking Setup covers it.

How it works

1. Kick-off call. We learn your offer, margins, target customers, sales cycle and what a good lead or sale is worth to you.
2. Access and review. You grant access to your Google Ads, Microsoft Ads, Merchant Center and analytics accounts. We review structure, tracking and recent performance.
3. First-month plan. You receive a written plan with priorities, proposed changes and the tests we intend to run first.
4. Build or restructure. We implement approved changes, launch new campaigns where needed and confirm conversion data is recording properly.
5. Ongoing optimization. Each week we review search terms, bids, budgets, ads and placements, and log every meaningful change and test.
6. Monthly review. We walk through results, what we learned and what comes next, then agree the plan for the following month.

Deliverables and reporting

• A written first-month plan and a short monthly plan after that.
• A monthly performance report covering spend, conversions, cost per conversion and, where revenue is tracked, return on ad spend.
• A monthly review call to discuss results and priorities.
• A change and test log so you can see exactly what was done and why.
• Replies to questions within one business day.

We report on the numbers that matter to your business, not vanity metrics. If you want to understand the difference between ROAS, ROI and CAC, our guide on paid media profitability explains how we think about it.

Who it’s for

This package suits businesses that already advertise on Google or plan to, and want an experienced specialist to run the account rather than managing it in-house between other jobs. It works well for e-commerce brands that rely on Shopping and Performance Max, service businesses and B2B companies generating leads through search, and teams that have outgrown a set-and-forget setup. If you are not sure whether your account needs full management or just a fix-list, start with a Paid Media Audit.

Scope at a glance

For a full picture of how paid search fits into a wider plan, see our complete guide to PPC advertising or compare all of our service packages.