The Paid Media Audit is an independent, expert review of your advertising accounts. In seven business days we examine up to two platforms, identify what is wasting budget and what is holding back results, and deliver a recorded walkthrough plus a prioritized action plan. You get clear answers whether you manage ads yourself, work with another agency or are deciding what to do next.
Overview
Ad accounts drift. Campaigns get duplicated, tracking breaks after a website update, automated settings get switched on without anyone noticing, and budgets end up where they were set months ago rather than where they perform best. From the inside it is hard to see these issues, especially when the platform dashboard says everything is fine.
An audit gives you an outside view. We look at your accounts the way an experienced specialist would when taking them over: structure, targeting, creative, bidding, tracking and the landing pages traffic lands on. Then we explain what we found in plain English and rank the fixes by expected impact and effort.
The audit is read-only. We do not change anything in your accounts, and the fee does not include ad spend, which you continue to pay directly to the platforms.
What’s included in detail
Structure and settings
We check how campaigns and ad groups or ad sets are organized, whether they overlap or compete with each other, and whether key settings such as locations, networks, placements and schedules match your goals.
Targeting and keywords
For search, we review keywords, match types, search terms and negatives. For social, we review audiences, exclusions and how prospecting and retargeting are separated.
Creative and messaging
We review ads and assets for relevance, clarity of offer and variety. On social platforms we look for signs of creative fatigue and gaps in testing.
Bidding and budgets
We assess whether bid strategies suit your data volume and goals, and whether budget is concentrated where results are strongest.
Conversion tracking
We verify which conversions are being recorded, whether they reflect real business outcomes, and whether there are signs of double counting or missing data. Weak tracking is one of the most common problems we see, and it undermines every automated bidding system. If a rebuild is needed, our Analytics & Conversion Tracking Setup handles it.
Landing page first impressions
We review the main landing pages for message match, speed, mobile usability and clarity of the call to action. This is a high-level review, not a full conversion study.
How it works
- Order and intake form. You purchase the audit and complete a short form covering your goals, target customers and the two platforms to review.
- Access. You grant access to the relevant ad accounts and analytics. We confirm everything is visible.
- Analysis. Over the following business days we review each area in depth and document findings with screenshots and examples.
- Prioritization. We rank every recommendation by expected impact and effort, so you know what to fix first.
- Delivery. Within seven business days of receiving access, you receive the recorded walkthrough and written action plan.
- Follow-up questions. You can send questions about the findings, and we reply within one business day.
Deliverables and reporting
- A recorded screen-share walkthrough explaining the findings inside your own accounts.
- A written, prioritized action plan grouped into quick wins, structural fixes and longer-term opportunities.
- A tracking checklist showing which conversions are working and which need attention.
- Notes on landing page issues that affect paid traffic.
Pro tip: Tell us in the intake form what a qualified lead or sale is worth to you. It lets us judge performance against your economics instead of generic benchmarks.
Who it’s for
The audit is designed for business owners who want an honest assessment before spending more, in-house marketers looking for an expert second opinion, and companies evaluating whether their current agency or freelancer is doing a good job. It is also a low-commitment way to see how we think before considering ongoing work such as PPC Advertising Management or Social Media Advertising Management. If you want to understand what to look for in any partner, our guide on how to choose a growth marketing agency may help.
Audit timeline
| Stage | Timing | What happens |
|---|---|---|
| Intake | Day of purchase | Goals form completed and platforms selected |
| Access confirmed | Business day 1 | Account and analytics access verified; the 7-day clock starts |
| Analysis | Business days 1–5 | Structure, targeting, creative, bidding, tracking and landing pages reviewed |
| Prioritization | Business day 6 | Findings ranked by impact and effort |
| Delivery | By business day 7 | Recorded walkthrough and action plan delivered |
Have questions before ordering? Visit our FAQ or compare all service packages.
